
Afro-dancehall sensation Stonebwoy has signed a global distribution and label services deal with ADA Worldwide, the independent label and artiste services arm of Warner Music Group.
Meanwhile, Stonebwoy’s latest single, ‘Ekelebe,’ has been released, featuring Nigerian rapper Odumodublvck.
The partnership with ADA, which is through Stonebwoy’s own Burniton Music Group, also covers Stonebwoy’s impending sixth studio album, scheduled for release later this year.
As per the BHIM President, this deal denotes one more step forward in carrying his music to the global stage through ADA’s network. He shared his excitement on X.
“My aim has always been to unite people through the fusion of African music (Afrobeats), Reggae, Dancehall, RnB, and Hip Hop. They say creativity flourishes in freedom, so owning my creativity is essential for me to make a meaningful contribution to the global music landscape.”
“Stonebwoy is in a league of his own. His genre-blending style has resonated with millions of fans around the globe and he’s helped shine a light on the rich and vibrant sounds coming out of Africa,” said Cat Kreidich, President, ADA Worldwide.
Cat Kreidich continued that:
“He’s spreading positivity, love and unity with music that makes you move and makes you feel. We can’t wait to support his unique creative vision even further across the international stage.”
Casey Kobia, Stonebwoy’s Talent Manager, also added a voice to the excitement and said,
“I’m glad on behalf of KVO Talent to have brokered this global partnership between Warner Music’s ADA Worldwide and Stonebwoy’s label Burniton Music Group. The energy and excitement from the team at ADA since our first conversation has been just what is required to unlock the next chapter in Stonebwoy’s journey and I am grateful to have him join this family – special thanks to April Pope and Bryan Roberts for making this happen.”
Stonebwoy’s music unites a powerful blend of afrobeats, reggae, and dancehall impacts.
Stonebwoy’s ‘OverLord’ Has A Unique Inspiration Behind It!
He made a huge mark, with his 2017 album ‘Epistles of Mama’ making him the first-ever Ghanaian artist to land on the Billboard World Albums chart and his 2023 album 5th Dimension debuting in the Top 10 on Billboard’s Reggae Albums chart.
His hit single “Blessing” garnered over one million views on YouTube within 24 hours of its debut, making him the quickest Ghanaian artist to achieve that milestone on the platform. He also recently became the first Ghanaian artist to rack up 100 million streams on Audiomack.
The multiple award winning Stonebwoy has been featured top Jamaican acts including on Jamaican reggae band Morgan Heritage’s Grammy-nominated album Avrakedabra. His long list of collaborators also includes heavyweights such as Burna Boy, Stormzy, Keri Hilson, Sean Paul, Trey Songz, and more.
The deal marks a continuation of growth for ADA in the African music space following active partnerships with Africa’s leading digital music distribution company Africori and Nigeria’s most influential independent record label Chocolate City, among others.