The “Taste Of Ghana” experience was scheduled to take place at the Independence Square in Accra, Ghana, on December 23 and 24, 2022. My expectations were high because “Taste of Ghana,” like the “Year of Return 2019” and “Beyond the Return,” is about a variety of activities, including learning about Ghanaian culture and tradition.
In fact, when I got to the event, my expectations were met because a lot of Ghanaians and people from the Diaspora showed up in large numbers to be a part of this beautiful and memorable event. The Ghana Investment Promotion Center (GIPC) was constantly projecting the beauty of Ghanaian culture and heritage because of this festival’s beauty and colorful nature.
GIPC hosts ‘Taste of Ghana’, a one-of-a-kind festival of Ghanaian culture every December. The festival aims to unite all aspects of the Ghanaian way of life that are distinctive, authentic, and traditional; through fashion, cinema, art, food, goods made in Ghana, and other mediums.
This memorable occasion, which featured prominent figures in attendance, attracted a large number of visitors from all over the world. I made sure I ‘took a bite of everything’ while I was at the event. In fact, I thoroughly enjoyed everything, particularly the fashion and music sections of the festival.
It was fun on a bun with acts like Dancehall superstar Samini, Stonebwoy, Rap “gods” Obrafour, Tinny, and Reggie Rockstone, Kofi Kinaata, Efya, among others, performing. Attendees from other countries couldn’t contain their excitement at the opportunity to dance along to the incredible performances.
The name “Taste of Ghana” stuck in the minds of the many people who were there because it was a combination of aspects of Ghanaian culture that work to cultivate a palate for Ghana and encourage businesses to do business in Ghana.
The people, the masquerades, sporting activities, particularly boxing, drama, and displays, as well as prominent Traditional leaders, were all part of a comprehensive cultural experience with the theme: “IREPGH”.
This yearly festival is equipped towards advancing Ghana as the main destination of decision for investment. Taste of Ghana demonstrates the numerous facets of Ghanaian lifestyle and viable investment options through art, music, food, fashion, and the day-to-day nuances of Ghanaian life.
In addition, Ghana’s culture, particularly its music and cuisine, were “alive.” The Ghana Investment Promotion Center (GIPC), in collaboration with the Ghana Tourism Authority (GTA), hosted the festival and successfully attracted Ghanaians and Ghanaians from the diaspora through their consistent marketing strategies. This was part of their core mission.
By connecting Ghanaian businesses to the rest of the world, the agency has been able to help facilitate international investments in Ghana.
The Center has consistently attracted game-changing investments to Ghana in order to support new industries, improve existing ones, create jobs, and strengthen the Ghanaian economy. As a result, the Center is widely regarded as the best IPA in West Africa.