Ghanaian melodic band, Osibisa were essentially awesome during their dynamic days. The band were exceptionally acclaimed and performed around the world. After their ‘rule’, Afro Moses, and Reggae hotshot Rocky Dawuni, additionally alternated to offer the West African nation, Ghana to the world in various manners.
Ghanaian artistes are generally doing great to cross that ‘limit’ to have their melodies go everywhere throughout the world. Numerous musicians have done their bit, with some still doing more to advance the music business.
From no where, one controversial but a fabulous reggae dancehall artist, Shatta Wale came into the picture, as he was the only Ghanaian craftsman to be picked by one of the most decorated American singers and songwriter, Beyoncé to be a part of her Album for both her film and Africa.
After a year of featuring Ghana’s finest Shatta Wale on the ‘Already’ song, Beyonce dropped the video on Friday 31st July, 2020 which included Shatta Wale ahead of her ‘Black is King’ visual collection. The video of ‘Already’ was taken shots at various locations including Africa with its rich culture.
The melodies from the collection is transformed into a film which featured Beyoncé herself. The multiple Grammy award winning artist has worked with different directors and creative people to come up with this all-important project.
Beyoncé’s ‘Black Is King’ is no mystery, yet at the same time accompanies riddle, therefore a ton of time and investment has gone into it. Accordingly, being on this project of such an immense brand of Beyoncé speaks volumes in the music career of any artist like Shatta Wale.
Meanwhile, the “Lion King” soundtrack, was a great articulation of African-diaspora solidarity, pride and innovative force. It introduced current African voices and contemporary African sounds among the most motor creations in pop not as extraordinary visitors of their American colleagues, but as equivalents fortifying one another, a global fraternity and sisterhood.
Beyoncé is obviously the star of “Black Is King.” She’s introduced as an array of models — mother, boss, clubgoer, biker, sovereign with a clearly endless closet that draws on antiquated African iconography alongside luxurious high fashion. She puts herself in superb open scenes, a chateau, and many more.
Beyoncé’s image is unmatched, therefore, it’s a profoundly successful strategy in a world where artists tend to link up with such a brand to define and redefine their public styles.