A logo dispute between Tiger Woods’ clothing organization ‘Sun Day Red’ and Tigeraire, an organization that makes cooling items for athletes, is currently in the possession of the federal court system.
A week ago, Tigeraire filed a notification of resistance with the U.S. Patent and Brand name Office against Sun Day Red’s Tiger logo, saying the golf legend’s organization “unlawfully captured” Tigeraire’s design into its own branding.
In a resulting court filing, Woods’ legal team sued Tigeraire, accusing the organization for attempting to underwrite off Sun Day Red’s status as a greater brand. In any case, Sun Day Red has filed a motion to dismiss the patent case.
“This case, unfortunately, presents the time-worn circumstance of an opportunistic, misguided business attempting to extract an unwarranted financial windfall from a larger and more successful brand, based on threats of legal action and demands for exorbitant sums,” the suit says.
As per the lawsuit, which was filed last week in U.S. Region Court for the Central District of California, Sun Day Red says it has endeavored with sincere intentions to resolve the infringement claims and negotiation, and that Tigeraire has sent “outrageous monetary demands” to Sun Day Red, which is owned by TaylorMade.
The suit additionally says Tigeraire recently begun attending golf competitions and changed its site’s landing page to unmistakably highlight golf players trying to exhibit market cross-over.
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Trademark attorney Josh Gerben called the lawsuit an “aggressive response” to the trademark dispute.
“A lot of time these cases favor the party with the resources to litigate, and that can make it a challenge,” Gerben said.
Sun Day Red was launched in May 2024 after Woods ended his 27-year partnership with Nike.
The brand’s name gives recognition to the fact that Woods always wears red on Sundays, and the logo is a recognition for the 15 majors he’s prevailed upon the course of his career.