The Director Of Telecel Demands More Assistance For The Growth Of Ghana’s Tech Startup Scene

Eleanor Azar

Eleanor Azar, the Chief of Staff at Telecel Group, who is also in charge of the Africa Startup Initiative Programme (ASIP), has advocated for more funding and advisory assistance to support Ghana’s expanding tech startup scene.

“Ghana has immense talent and potential in the tech start-up space. We are happy to have supported 40 start-ups for the four cohorts of ASIP who are tackling local problems in their communities”.

“However, the reality is that startups still face barriers that prevent them from scaling, including access to sufficient capital and the strategic advice to grow and navigate challenges in their markets. These are critical gaps that need to be addressed,” she said.

To set the tone for two days of talks and a demonstration of Ghana’s technological and innovative talent, Ms. Eleanor Azar gave an overview of ASIP, a Telecel Group corporate social responsibility program.

Speaking in Accra at the opening of the recent Tech in Ghana Conference, she emphasized the noteworthy progress ASIP has made over the past four years to support high-potential tech startups throughout Africa by providing a combination of funding, networking opportunities, and mentorship, with an emphasis on underserved markets in nations like Ghana.

The two-day conference and exhibition, which had as its theme “Security, Synergy, and Storytelling,” brought together investors, entrepreneurs, tech leaders, diplomats, and policymakers from all over Ghana to talk about the continent’s digital innovation’s future.

About ASIP
Since its inception in 2019, ASIP has provided financial and mentorship support to a diverse range of startups through its global network of over 3000 mentors and $750,000 in total benefits.

Over the past four years, the beneficiary startups—of which 70% are led by women—have generated roughly 4,000 new jobs.

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In order to foster the development and innovation of African early-stage companies, Ms. Azar also promoted cooperative initiatives and alliances, calling on government agencies, financiers, and corporate organizations to cooperate in order to improve the environment.

According to Ms. Azar, the goal of ASIP is to give African startups access to mentorship, capacity building initiatives, and both domestic and foreign investors so they can grow and compete on a global scale.

She emphasized that ASIP is dedicated to having a greater influence in Ghana’s quickly expanding tech ecosystem and has already seen success with a number of startups from the four cohorts.

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