
September 2023, there were news all over China that officials of the country has banned the use of iPhones by central government agencies, after the Cupertino, California-based organization cleared out $200 billion in market value in just two days.
The biggest corporate giant in the world, with a market capitalization of $2.7 trillion, Apple relies on China for about one-fifth of its total revenue. Despite the fact that the company’s presence in the nation is deeply grounded, with each iPhone customer owning an average of 2.5 Apple gadgets, a drawn out effect may be tricky.
Now a new rivalry is emerging, with China’s biggest cell phone maker, Huawei, is also launching its new top notch cell phone only days before Apple launched its most recent iPhone 15 in mid-September.
“We see low risk of significant revenue loss or a full-blown ban in China from these moves, as Apple has a good relationship with the government,” a senior technology equity analyst at CFRA said.
He added:
“A bigger concern for us is potentially Huawei making a comeback at the high end of the market, given recent technology breakthroughs, increasing competitive pressures and potentially causing Apple to give back some share over time.”
CFRA estimates Apple has about two-thirds of the share within the top-end China smartphone market. Huawei is looking to take a chomp of that back. The Chinese giant, once the largest mobile phone manufacturer in the world by sales, took a big hit after an almost-total ban by the US government in 2019.
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The restrictions, which also denied Huawei access to semiconductors to build cellphones and 5G infrastructure, diminished Huawei’s presence worldwide, and its market share in China dove from 27% in 2020 to 11% so far in 2023. Apple was a big gainer, seeing its market rise from 11% to 19%.
But things might change now. Huawei’s most recent top-level models, the Mate 60 series, support satellite communications and brag practically identical particulars to the freshest iPhones. Experts anticipate that it should sell 12 million devices in the next year.
Meanhwile, some professional strategists now fear that the honeymoon with China—the world’s largest smartphone market—might be over for Apple, while the decades-old technological power battle between Beijing and Washington continues.