The Gucci Family Says This New Film Is Stealing Their Identity To Make A Profit

The Successors of Italian design house Gucci have reprimanded the film “House of Gucci” for purportedly portraying members of the family as “law breakers”.

“House of Gucci” stars Lady Gaga as Patrizia Reggiani, who was sentenced for having her previous spouse, fashion main successor Maurizio Gucci, killed in 1995.

The family has targeted the film in a letter initially published by Italy’s ANSA news organization.

In their statement, the family said they were depicted as “oblivious” in the film, which stars Adam Driver as Maurizio Gucci close by Jared Leto and Al Pacino as different individuals from the family.

“The Gucci family reserve the right to take every initiative to protect their name and image, and those of their loved ones,” the letter read.

They added that Aldo Gucci (played by Pacino), who was company chairman from 1953 to 1986, and other relatives were portrayed “as thugs, ignorant and insensitive to the world around them, attributing to the protagonists and events, a tone and an attitude that never belonged to them.

“This is extremely painful from a human point of view and an insult to the legacy on which the brand is built today”, the letter read.

The family expressed that they were especially irritated by the portrayal of Reggiani, who they said “is depicted in the film, yet additionally in explanations from cast members, as a casualty attempting to make due in a male and male jerk corporate culture”.

“This couldn’t be further from the truth,” the statement continued, with the family describing the business when they were at the helm as being “an inclusive company”.

The Gucci family have not themselves been associated with the fashion house since the 1990s. The Gucci brand is currently owned by the French group Kering.

No lawful move is presently being made by the family against the film and its makers.

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Meanwhile, Scott, has dismissed previous criticism made by Patrizia Gucci, Maurizio’s second cousin, when she recently spoke to the media on behalf of the family.

She accused the director of “stealing the identity of a family to make a profit”.

“I don’t engage with that,” Scott said.

“You have to remember that one Gucci was murdered and another [Aldo] went to jail for tax evasion, so you can’t be talking to me about making a profit. As soon as you do that you become part of the public domain.”

In a recent interview, Reggiani herself gave Gaga – who directed her own Italian family for the role – approval, depicting her as a virtuoso. But later said she was “irritated” that the actor had not reached her to meet her, out of “regard”.

The producers later said they didn’t need the pair to meet as they were “mindful of not having any desire to underwrite or uphold the horrendous wrongdoing”.

The film, which has gotten blended reactions from pundits, debuted in the UK recently and will be released in Italy on 16 December.

The film stars Jeremy Irons and Salma Hayek, and is based on the 2001 book The House of Gucci: A Sensational Story of Murder, Madness, Glamor and Greed by Sara Gay Forden.