The iPhone 16e, Apple Inc.’s Flagship Device, Is Now Available At A Lower Price

A new iPhone model was revealed by Apple on Wednesday, February 19. Since sales of its most important product category have been inconsistent in recent quarters, the company is launching a new low-cost iPhone.

Tim Cook, CEO of Apple Inc., on Friday, September 20, 2024, the first day of in-store sales of Apple’s newest products at Apple’s Fifth Avenue store in New York, USA. Apple Inc. unveiled the iPhone 16, the most recent iteration of its flagship device.

He said, with AI technology that is still in the future, this can attract customers with small hardware upgrades.

The cost of this new iPhone model is priced lower than its main iPhone models, which usually come out in September.

The new iPhone is called iPhone 16e, and it will retail for $599 when it goes on sale later this month.

The new iPhone 16e doesn’t have a home button and fingerprint sensor, instead, it uses Apple’s FaceID scanner and modern design including a sensor notch at the top of the screen. It uses Apple’s A18 chip, which is also used in the main iPhone 16 models.

The updated processor means that the iPhone 16e can run all the same apps and games that more expensive iPhones can run. It comes in black and white.

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The phone also includes Apple’s first cellular modem, which it calls C1. iPhones have used Qualcomm modems for the past few years. It also has a single camera lens, versus as many as three on the most advanced iPhones.

The company seeks growth for its most important product category. For the December quarter, Apple’s overall iPhone sales were down 1% on an annual basis. Apple still sold more than $69 billion of phones in the period.

Low-end iPhones are important to Apple as it gets new customers into their ecosystem, and the new device supports Apple Intelligence, making it Apple’s least expensive new phone that can access features like image generation and notification summaries.

Apple’s current models are the iPhone 16, which starts at $799, and the iPhone 16 Pro, which starts at $999. Before Wednesday’s launch, only the iPhone 16 and iPhone 15 Pro models were the only phones with access to Apple Intelligence.