The FIFA World Cup™ Trophy Tour by Coca-Cola started off on the fourteenth of May with a first-stop event in Dubai. Aside from their first-stop in Middle East country, former FIFA World Cup™ winners Iker Casillas and Ricardo Kaká will meet up and send the first FIFA World Cup™ Trophy on its excursion all over the world ahead of the competition in the not so distant future.
“As football fans around the world gear up to support their teams, Coca-Cola is thrilled to offer fans the opportunity to experience the trophy ahead of the tournament,” said Brad Ross, Vice‑President of Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola Company. The real magic of the FIFA World Cup exists with fans believing in their teams and showcasing their passion for the game”.
Coca-Cola is now welcoming fans to a rare chance to see the most perceived symbol in football and experience the original trophy of the world’s biggest and most expected single-sport event – the FIFA World Cup™.
The FIFA World Cup™ Trophy Tour by Coca-Cola will stop in 51 nations and regions, bringing Coca-Cola and FIFA one bit nearer to the objective of visiting every one of FIFA’s 211 member associations by 2030. Unexpectedly, the trophy will tour each of the 32 nations that certified for the FIFA World Cup™, rousing fans across the world through elite shopper experience.
“The FIFA World Cup Trophy is one of the greatest symbols in sport,” said Romy Gai, FIFA’s Chief Business Officer. “Bringing it on tour gives us a unique opportunity to shine a spotlight on the fantastic communities around the world who love the beautiful game. The trophy tour – which will end back in Qatar, our amazing hosts – highlights our commitment to making football truly global as we realise the dreams of our fans and bring the joy and excitement of the FIFA World Cup to their doorsteps, together with our long-standing partner Coca-Cola.”
Meanwhile, FIFA World Cup™ winners Iker Casillas and Kaká shared their excitement for the game at the first‑stop event in Dubai.
Kaká said:
“It is an incredible honour to be part of the first stop of the FIFA World Cup Trophy Tour by Coca-Cola. My first FIFA World Cup as a player was when I was just 20 years old, and it is still fresh in my mind – for me, it was a dream come true.”
Iker Casillas also added:
“It was the highlight of my career when I lifted this very trophy as captain of Spain in 2010. And it is exciting that someone will have that feeling in Qatar later this year. It fills me with great pride to join all of you today, as we kick off the journey of the FIFA World Cup Trophy, bringing it to the fans across the globe.”
The FIFA World Cup™ is an iconic competition which is followed by billions all over the world. FIFA is focused on giving extra opportunities to have a more extensive positive social and natural effect, as well as to setting new benchmarks in the conveyance of overall donning and exciting fan-driven programs, like the FIFA World Cup™ Trophy Tour by Coca-Cola, as a motivation for all.
For the first time, consumer activations will be digitally led by Coca-Cola, reducing waste at each stop on the tour and minimising the consumption of water, energy, materials and other resources.
The Coca-Cola Company has had a well established relationship with FIFA starting around 1976 and has been an official FIFA World Cup™ Sponsor beginning around 1978. Coca-Cola has had stadium advertising at each FIFA World Cup™ beginning around 1950 and is a long-lasting ally of football at all levels.
About World Cup™ Trophy:
The FIFA World Cup™ Trophy is made of solid gold and weighing 6.142kg, the trophy depicts two human figures holding the globe aloft. Its current design dates back to 1974. As one of the most recognised sports symbols in the world and a priceless icon, the original FIFA World Cup™ Trophy can only be touched and held by a very select group of people, which includes former winners of the FIFA World Cup™ and heads of state.
Because regulations state that the original trophy must remain in FIFA’s possession and cannot be won outright, the team winning the FIFA World Cup™ retains the authentic trophy temporarily and is then permanently awarded the tournament edition trophy, the FIFA World Cup™ Winner’s Trophy (which is gold-plated, rather than solid gold, and engraved with the year, host country and winners of the respective event).
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