Football Executive Lorna Falconer got involved in football, after stopping her insurance work. Indeed, her inspiration came from watching football matches with her father. Falconer could perceive how much euphoria the game brought to her father.
As the head of football operations at Brentford FC, Falconer is one of only a handful few Black women in a senior role at a men’s English Process football club. Lorna Falconer began working in Tottenham’s commercial division somewhere in the range of 1995 and 1998.
Be that as it may, it hasn’t been easy for her as woman hobnobbing with the men, and obviously as the lone black woman among them. Falconer has been working in football for more than 25 years, and she simply loves it, but for discrimination, she would have been far gone like a ‘lightning’.
A considerable amount of women in football has been confronted with the challenge of discrimination, and Falconer is no special case. This issue has been an immense challenge for many people for quite a while at this point. In any case, a year ago the English Football Association launched the Football Leadership Diversity Code, wherein clubs concurred that 15% of new executive appointments will be from a Black or underrepresented ethnic foundation, with 30% of them female.
Falconer’s first horrible experience was the point at which she approached the security gate and was denied entry. In fact, she was asked as to whether she had come to the wrong place. She nearly teared up. Later, she was in there but during her time in the sales team, she was trying to work out how is it possible that they would incorporate more individuals from various backgrounds who were more specific with what they ate and how to incorporate them into the club. But, No! It wasn’t just about as easy as a pie. It was a disturbing encounter!.
As indicated by Falconer in an interview with CNN, she at first, had bunches of confidence, but in the end was left crying in private. At a point, she thought her profession as a sales associate at the club was nearly disintegrating on the grounds that there was no help. So she left Spurs in 1998 to work part time for the Premier League.
After nine years she started working for what is presently known as the English Football League, in the long run joining Brentford FC as a Logistics Manager in 2015 and advancing to her present position as Head of Operations two years ago.
Falconer’s move has been to a great extent good in spite of the fact that there are still challenges and times when she has felt awkward. As indicated by her, she chose to intentionally roll out certain physical changes, in any event, including changing her appearance just to fit in.
Falconer started wearing the Brentford tracksuit to matches rather than a more customary work outfit to forestall being examined regarding whether she was intended to be there with the team – in spite of the fact that she says it didn’t prevent her from being investigated concerning why she was there at one away cup game.
She said, the stewards were not used to seeing Black women or Black individuals in that job with the principal team, at a title club. So it is an extreme encounter for her.
As per Falconer, she and Brentford have endeavored to change the way of life at the club, trying to make it a more open and a diverse club.
Luckily, Falconer at present, works intimately with the club secretary and the CEO and the heads of football at Brentford. She additionally functions as the first team’s Covid-19 official, dealing with their health and safety during this pandemic era.
She presently feels supported in her job and the work she does. They consider her to be equal to them and they regard the work she’s doing.