The Technology Partnership Between FIFA And Tech Giant Lenovo

Lenovo will serve as FIFA’s Official Global Technology Partner for the FIFA World Cup 2026 and FIFA Women’s World Cup 2027, respectively.

Gianni Infantino, FIFA President, stated:

Infantino said,

“FIFA is ready to explore and adopt technology and AI to positively impact football, the world and unite it”

He was happy about the new partnership between FIFA and Lenovo, which he said will break new ground in bringing football fans closer together around the world.

At Lenovo’s Tech World’24 event in Seattle, Washington, the distinguished company announced that Lenovo would be FIFA’s Official Technology Partner.

In addition to other FIFA competitions, the agreement includes the FIFA Women’s World Cup 2027 in Brazil and the FIFA World Cup 2026 in Canada, Mexico, and the United States.

The agreement stipulates that Lenovo’s diverse technologies and innovations, which include rapidly developing AI (artificial intelligence) developments, will be incorporated into the 2026 and 2027 tournaments to democratize global data access and enhance fan and broadcast experiences.

“It’s really wonderful to be here in Seattle with you and so many global tech leaders. Today starts a game-changing collaboration, not only for FIFA and Lenovo, but also for global football, or ‘soccer’, as you call it here in the US”

Mr. Infantino spoke to the attendees in Seattle, one of the venues for matches in the FIFA World Club World Cup 2025TM and FIFA World Cup 26, respectively.

“To help our brand of football flourish further, FIFA has big ambitions in the tech space and, while we have invented some great innovations in the past, we know that we can offer even more to the football world in the future”.

“This is a special moment for FIFA. The FIFA World Cup (in) 2026 will be the greatest show on the planet, an event unlike anything the world has ever seen. And for the FIFA Women’s World Cup in Brazil (in 2027), this will be a ground-breaking event, showcasing again how football unites the world. Over five billion people watched the last FIFA World Cup, and 2026 will beat that number, for sure.”

The FIFA Women’s World Cup 2027 will be the first to be held in South America, and the FIFA World Cup 26 will be the first to feature 48 teams and be held in three countries.

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The two tournaments will serve as the ideal platform for FIFA to use technology ethically and fairly to spread the message that football brings people together around the world, according to the president of FIFA.

“Our ambition is not just to unite people with football, but to connect billions of people all around the planet with technology and AI. And the support and partnership of Lenovo will help us achieve that goal,” said Mr Infantino.

“FIFA is ready to explore and adopt technology and AI to positively impact football, the world and unite it. So, let’s push the boundaries and make football more accessible and more equal to everyone across the world.”

“The biggest event in the history of humanity, with the most views, most nations participating,and surely, more data and technology requirements than ever before will be powered by Lenovo,” Lenovo Chairman and CEO Yuanqing Yang told the FIFA President in direct reference to the upcoming FIFA World Cup 26. “Lenovo is honoured to become part of your tradition and part of your future.”

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