The Weeknd’s Partnership With Binance, World Food Program And Crypto

The Weeknd

Binance, the global blockchain ecosystem behind the world’s biggest digital money trade, announced it is the official sponsor of The Weeknd’s “After Hours Till Dawn” tour. This marked the first global show tour to integrate Web 3.0 technology for an enhanced fan experience.

Binance has teamed up with HXOUSE, a think-center and community incubator for creative entrepreneurs, to release an exclusive NFT collection for The Weeknd’s tour, along with co-branded tour merchandise. Attendee’s virtual ticket stubs can also gain access to commemorative NFTs which will provide unique experiences for fans.

“Binance is all about the community, about people, about inclusion. I was impressed by their focus on users and innovative edge, and I can’t wait for fans to experience crypto within a creative avenue while supporting a good cause. There are so many possibilities with crypto and I think this is just the beginning.” said The Weeknd.

“We are excited to be an exclusive crypto partner of The Weeknd’s tour, giving fans and people the ability to interact with crypto in a new avenue,” said Binance Co-Founder Yi He. “Crypto is community-centric and we believe this partnership embodies that, including empowering local artists and giving back, through a mainstream platform.”

As a United Nations World Food Programme (WFP) Global Goodwill Ambassador, The Weeknd launched the XO Humanitarian Fund earlier this year to support WFP’s lifesaving emergency operations in hunger hotspots around the world.

To mark the launch of the tour, Binance will donate $2 million to the XO Humanitarian Fund, which is administered by World Food Program USA. Additionally, The Weeknd and Binance are creating a specially designed NFT collection and five percent of its sales will be donated to the XO Humanitarian Fund.

The Weeknd’s “After Hours Til Dawn” tour started on July 8, 2022. Binance.US is the official sponsor of The Weeknd’s tour in the U.S. and for the global portion of the tour.

About World Food Program USA

World Food Program USA, a 501(c)(3) organization based in Washington, DC, proudly supports the mission of the United Nations World Food Programme by mobilizing American policymakers, businesses and individuals to advance the global movement to end hunger.

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Our leadership and support help to bolster an enduring American legacy of feeding families in need around the world. To learn more about World Food Program USA’s mission, please visit


HXOUSE is a Toronto-based, globally focused think centre. Serving its community as an incubator and accelerator, HXOUSE helps to foster innovation and opportunity for creatives and entrepreneurs.

HXOUSE seeks to empower youth through mentorship and practical education by engaging the creative mind through cross-disciplinary learning. HXOUSE’s core belief is that by learning outside of your discipline you can better evolve your craft.

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