This Is Why MTN Still Sponsor The Black Stars, Despite Recent Poor Performance

Selorm Adadevoh

Outgoing CEO of telecom giants, MTN Ghana, Selorm Adadevoh, has urged Ghanaians not to abandon the senior national soccer team the Black Stars, in spite of recent dip in performance.

MTN Ghana invested 2 million dollars in sponsorships into the Black Stars ahead of the 2022 FIFA World Cup in Qatar in a 2-year deal.

Unfortunately, Ghana was booted out of the competition in the group stages, same as being eliminated from the 2023 Africa Cup of Nations in the same group stages.

MTN Ghana’s prudent investment in the team has been questioned as a result of the team’s consistent poor performances.

AFCON 2023: Ghana Booted Out Of The Tournament

As a result, Selorm Adadevoh was asked why MTN continues to invest in the national team despite their recent struggles at a recent farewell stakeholder engagement.

“When you support a team, you have to support through the good and the bad times. The Black Stars are going through a tough time right now and it’s important for us to continue to support so we can rebuild the structures that are required for the Black Stars to [succeed],” he said.

“There’s a lot of pride with the Black Stars. When you talk about Ghana, outside of Ghana, there are maybe three or four things people talk about. They talk about the Black Stars, they talk about Kwame Nkrumah, and sometimes Kofi Annan.

“So there are not that many things that consistently, in the last 20 or 30 years, that have repeated themselves in terms of being top of mind about Ghana.

“So there’s a lot we need to show the Black Stars to allow them the chance to be the Black Stars that we all expect them to be,” he said.

The Ghana Football Association (GFA) is currently looking for a new coach for the Black Stars, after Chris Hughton was sacked after Ghana’s group stage exit from the AFCON 2023.


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