Through Unique Strategies, Ghana Is Enhancing Its Tourism..

Ghana’s President Nana Akufo-Addo was the main guest at the recent Presidential Summit on Tourism at the Peduase Lodge in Ghana.

The President stated in his speech at the event that his administration has prioritized national development in the tourism sector due to the potential for economic growth and job creation.

According to President Akufo-Addo, it is anticipated that three out of every ten (10) jobs will be created by the tourism industry by the end of 2023. Ghana has made the decision to make tourism a driving force behind its development.

On the 30th of May 2023, President Akufo-Addo spoke to attendees of the presidential summit on tourism with the theme:
“Rethinking Tourism for Economic Growth and Job Creation” at the Peduase Lodge.

He described that a four-step strategy: To make the tourism industry a driving force for national development, “preservation, promotion, policy leadership, and partnership” will be required.

On the first approach which the president distinguished as preservation, he indicated that government and all stakeholders in the tourism sector “must preserve what Ghana has as a country.

Nana Akufo-Addo, the president, went on to say that the government and stakeholders in the sector need to increase Ghana’s unique appeal to tourists around the world through strategic marketing campaigns, a stronger digital presence, and targeted infrastructure investments.

The private sector should also hold hands by showing strategic plans in establishing the right environment and platform for ventures to fill in the tourism sector. This exemplifies the need for partnerships and a collaborative strategy involving all stakeholders in the tourism industry.

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President Akufo-Addo stated, “It is for this reason that government is prioritizing the e-visa regime, the homeland return act, and the visa on arrival processes.”

Ghana is poised to develop sustainable tourism models, empower domestic entrepreneurs and ensure that the benefits of tourism reach every corner of the country.

Ghana is currently building a thriving tourism economy with many tourism sites which are undergoing improvements. The country is determined to build a tourism economy where hospitality, acts and culture are used as tools to spare economic development.

Meanwhile, the World Bank has been one of the main partners of the ministry for tourism, arts and culture in its efforts to enhance tourists’ sites in the country.

There are numerous partnership between the ministry of tourism arts and culture and the country’s international partners, especially, the World Bank, leading to the revamping of a number of public and private tourists’ sites in Ghana.

In his remarks, Ghana’s Minister of Tourism, Arts, and Culture, Dr. Ibrahim Mohammed Awal, noted that the tourism sector has begun to show signs of recovery and growth following the devastation caused by the COVID-19 pandemic.

From 170,000 in the previous year to 247,000 in the first quarter of this year (2023), tourism numbers increased by 47%.