Toyota supports nearly 300 Olympic and Paralympic athletes around the globe, on their road to qualify and compete in the Paris 2024 Games. Working closely with athletes is essential to Toyota, as they reflect the Olympic and Paralympic spirit of pushing boundaries and turning dreams into reality.
Toyota’s ‘Start Your Impossible’ campaign sheds light on the heroes behind the athlete’s success: the coaches, teammates, parents, and fans that shape them.
In the countdown to the Olympic and Paralympic Games Paris 2024, Toyota is highlighting the unwavering determination of Team Toyota Global athletes, and the local communities that support them and demonstrate the ways in which, together, we can achieve the impossible.
Toyota became the worldwide mobility partner of the International Olympic Committee (IOC) and the International Paralympic Committee (IPC) to help build a sustainable society through mobility that leaves no one behind.
In the framework of the partnership, working closely with athletes is essential to Toyota, as they reflect the Olympic and Paralympic spirit of pushing boundaries and turning dreams into reality.
Toyota’s ‘Start Your Impossible’ campaign sheds light on the heroes behind the athlete’s success: the coaches, teammates, parents, and fans that shape them. A close-knit community provides emotional support, encouragement, and motivation, contributing to an athlete’s confidence and drive.
They act as a catalyst, shaping an athlete’s journey from grassroots to greatness. Representing one’s community becomes a powerful motivator, as athletes carry the pride of their hometown.
Through the campaign, Toyota aspires to ignite the spark of endless possibilities that reside within communities all over the globe. It’s this respect for local communities and long-standing commitment to sports that is reflected in Toyota’s support of nearly 300 Olympic and Paralympic athletes around the globe, on their journey to qualify and compete in the Paris 2024 Games.
Speaking about the campaign, Cedric Borremans, TME Head of Olympic and Paralympic Division said this:
“In Europe alone, Toyota supports over 100 athletes from 23 countries, all aiming to compete at the Paris 24 Games, in a total of 20 Olympic and 13 Paralympic disciplines.
“Listen to yourself. Listen to your dreams, the things that you think you can do and how you think you would like to do them. And do it with your heart and use your mind and your soul to relate to others on your way, because in the end, it’s all about the people”.
Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing of Toyota, GR (Gazoo Racing) and Lexus vehicles and parts and accessories, as well as Toyota’s European manufacturing and engineering operations.
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Toyota directly employs over 25,000 people and has invested over EUR 11 billion in Europe since 1990. Its eight European manufacturing plants are located in Portugal, the UK, France, Poland, Czech Republic and Turkey.
Today, there are approximately 14.7 million Toyota and Lexus vehicles on European roads, whose drivers are supported by a network of 28 National Marketing and Sales Companies and around 2,800 retail sales outlets in 53 countries (EU, UK, EFTA countries + Russia, Israel, Turkey and other Eastern European countries). In 2023, TME sold 1,173,419 vehicles in Europe for a 6.7% market share. For more information, visit www.toyota-europe.com.
Toyota believes that when people are free to move, anything is possible. In the pursuit of “Mobility for All”, Toyota aims to create safer, more connected, inclusive and sustainable mobility to achieve its mission of producing “Happiness for All”.
In Europe, TME launched the KINTO mobility brand which offers a range of mobility services in 20 countries, and is growing its business-to-business sales of zero-emission fuel cell products and engineering support. Contributing to the UN Sustainable Development Goals, Toyota is working to achieve carbon neutrality in its entire business across Europe.
A historic leader in CO2 reduction in Europe, TME aims to achieve 100% CO2 reduction in all new vehicles in Western Europe by 2035 and will continue to offer a full range of electrified powertrains to customers across the region with its hybrid, plug-in hybrid, battery and fuel cell electric vehicles.
Source: Toyota
