
Under the auspices of the Ministry of Tourism, Arts, and Culture, the National Commission on Culture (NCC) and its regional centers, in collaboration with the Ghana Tourism Authority, CeeJay Multimedia, and Aayalolo Festival, have launched this year’s Wear Ghana Festival.
The theme for the 2023 Wear Ghana Festival is “Wear Ghana, for Jobs in Ghana.“
The festival’s objectives are to recognize fashion industry creativity as well as Ghana’s cultural heritage and textile industry.
Since Wear Ghana Festival began in 2017, the NCC has used the month of March extensively to promote made-in-Ghana clothing, accessories, and fabrics.
The festival this year is a chance to speak about Ghana’s national identity and get institutions to support Ghanaian fabrics and accessories.
Celebrating and preserving Ghana’s cultural traditions and upholding the integrity and memory of cultures, particularly the country’s culture, is critical as the world becomes increasingly interconnected.
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In the meantime, a statement regarding the launch was issued by the National Commission on Culture (NCC).
“one way to do this is by making conscious efforts in promoting our Ghanaian wears and their accessories. Socio-cultural and economic researchers and scholars have indicated that clothing and fashion are key elements of a people’s culture that reflect on the people’s history, customs. Belief systems, knowledge systems, communication and their general way of life as well as their natural resources”.
“In recent times, the clothing and fashion industry have become one of the leading contributors to economic growth of many countries across the globe. It is therefore critical that we pay attention to the needs of the clothing industry in Ghana. It must not be lost on us that one of the leading causes of the economic downturns we are facing as a country is excess importation of used clothing and other fabrics into the country. The question is why are we not patronising ours?”
The festival is used to advertise everything made locally, from food to herbal remedies. Ghana is aware that this has the potential to raise public awareness of the country’s strengths and boost the economy of Ghana.
This year’s edition will highlight a few activities pointed toward setting out business opportunities for Ghanaian youth in the fashion and creative industry.