Why Rihanna’s Fenty Fashion Brand Was Closed Down

Corporation LVMH has announced the indefinite closure of Singer Rihanna’s Clothing Line Fenty Fashion House in the wake of being in presence for only 2 years. Fenty Fashion was launched with a French organization, which is home to very good quality design houses Louis Vuitton, Dior, among others.

As per LVMH, the delay was a joint decision with Rihanna “forthcoming better conditions,”. However, LVMH will keep on supporting other components of the Fenty domain, focusing on “the development and long haul advancement” of her magnificence and skincare lines Fenty Beauty and Fenty Skin, just as unmentionables line Savage X Fenty.

In spite of the fact that LVMH didn’t dive deep itemizing the decision, it is believed that the challenges of the Covid-19 pandemic have squeezed the worldwide fashion industry and numerous individual players within it. A market report by counseling firm McKinsey found that fashion sales dunked significantly in 2020.

The Fenty news falls off the impact points of an effective $115 million raising money round for Savage X Fenty’s project into retail. L Catterton, a private value firm supported by LVMH.

Rihanna was the first Black woman to head a unique brand with LVMH when Fenty Fashion House was launched in 2019, however it was not the star’s first attire project. In 2014, she became the creative director of Puma and has also made collections for British store River Island.

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