Woodin, the main retail fashion brand in Africa has launched a 12-episode online series pointed toward displaying the brand’s celebrated ethos of people’s strengthening birthed in innovation and flexibility.
The series named “La Maison Chiq” is woven around the existences of four women snared in a love web with a man. It specifies how, with an imaginative, aggressive psyche and a feeling of direction, people can draw out the best in themselves without missing out on the comforts and sexy desires of life.
Abena, the main character of the series is depicted as a cosmopolitan woman, who through her everyday hustle of running a fashion house, oozes a flexible and confident person that assists her with investigating new regions in the realm of fashion. Her adaptability, confidence, and aggressiveness are the very values that are woven into each strand of texture made by Woodin and which the brand looks to trumpet.
As per Woodin’s Head of Marketing, Georgina Mensah, the “La Maison Chiq” series is pointed toward engaging people and it depicts the Woodin brand as an impetus for accomplishing life’s yearnings.
It also portrays Woodin as a fashion brand really mirroring its upsides of African Innovation, Versatility, Audacity, and extravagance. Creating partnerships arouses industry together to propel the aggregate interest of the corporate world.
“La Maison Chiq” was conceptualized and developed by Emerge Ltd. A Marketing Communications & Branded Content Storytelling Production Agency with main sponsorship from Woodin and support from brands such as Ghandour Cosmetics, So Klin, JACCD Design Institute Africa, and Letshego. Other brands associated with the series include Devtraco Plus, Indigo Homes, Oak Plaza, and VW as the official automobile partner.
Woodin, through this series, seeks to also position and promote its brand as a fashion brand for all producing ready-to-wear outfits for both the male and female genders.