On Sunday, March 2, Xiaomi debuted the Xiaomi 15 and Xiaomi 15 Ultra at the Mobile World Congress.
The Xiaomi 15 Ultra costs 1,499 euros ($1,571), while the Xiaomi 15 costs 999 euros ($1,047). Xiaomi is making an effort to compete with market leader Samsung.
The Chinese tech giant’s most current smartphones, the Xiaomi 15 and Xiaomi 15 Ultra, have upgraded cameras and the newest CPUs.
Qualcomm’s Snapdragon 8 Elite Mobile Platform, one of the newest CPUs, powers both smartphones. Additionally, the 15 Ultra variant has a larger screen and a higher-spec camera.
Xiaomi is now going up the value chain as it expands into luxury products, which are well-suited to the European market where they envision an affluent audience. Xiaomi has had great success creating its brand with affordable technology.
According to the International Data Corporation, Xiaomi’s worldwide smartphone shipments increased 15.4% year over year in 2024, surpassing competitors like Apple and Samsung. The company’s global market share increased from 12.5% in 2023 to 13.6%.
In 2010, Xiaomi began offering smartphones at extremely competitive pricing that ranged from low to mid-range. With a strong focus on its European foothold, it has since grown outside. Additionally, Xiaomi has developed a line of connected gadgets, including smartwatches and TVs.
With the SU7, the business entered the electric car market in 2024 as part of its strategy to expand beyond consumer electronics. In 2024, it even brought the automobile to the Mobile World Congress, where it was on display at the company’s spacious pavilion and generated excitement.
Meanwhile, this week saw a record high for Xiaomi’s Hong Kong-listed shares. With the introduction of the SU7 Ultra, a high-performance variant of its electric car that was unveiled on Thursday, and the newest smartphones, the company hopes to maintain that pace.
Notwithstanding its many successes, the firm is still having a difficult time trying to overtake Samsung in the smartphone market, particularly with other Chinese companies like Oppo pursuing it.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
