The Local Organizing Committee (LOC) of the upcoming 13th African Games has appointed media and sports events consultant Yaw Sakyi Afari as the Chairman of the Marketing & Sponsorship Committee.
He takes over from Reks Brobby who until this appointment serves as the Head of Marketing and Sponsorship and the Deputy Chief Operating Officer.
Yaw Sakyi, a veteran media personality with a demonstrated history in sports promoting and an energy for creative campaigns, will lead the showcasing endeavors for the African Games which begins in March this year.
This appointment lines up with Yaw Sakyi’s obligation to conveying an extraordinary games experience and drawing in a diverse crowd.
Through exciting and innovative programs like the Sprite Ball Championship, an annual National High Schools Basketball Competition, the UPAC Basketball Championship for tertiary institutions, the Ghana Basketball Awards, and the Africa Basketball Festival (ABF), his company, RITE Sports, has been credited with reviving interest in basketball in Ghana.
Yaw Sakyi was given a worthy honour at the 2010 SWAG Awards and 2010 3G Awards in the US for the development and promotion of basketball in Ghana. He was adjudged the 2017 EMY Sports Man of the Year.
In this essential role, Yaw Sakyi Afari is expected to use his broad experience to lead the advertising board of trustees in making and executing key drives that will upgrade the perceivability and progress of the African Games. The emphasis will be on making a dynamic and vivid experience for sponsors, partners, participants and attendees alike.
In an interview with the media, he said,
“I am honoured and excited to take on the role of Chairman of the Marketing & Sponsorship Committee for the 13th African Games with just 2months to the event. This event holds immense significance on the Africa sporting calendar, and I am eager to work with the committee of very skilled and respectable persons to create a memorable experience for sponsors, partners, participants and fans alike. Together, we will showcase the best Ghana and Africa have to offer”.
The committee members include Mawuko Afadzinu, Marketing Director of Stanbic Bank Ghana, Alhaji Ibrahim Adjei Sowah, Jubilee House, Gabriel Appiah, CEO of BTL Africa, Senyo Hosi, former Chief Executive Officer of the Ghana Chamber of Bulk Oil Distributors, and Dr. Kwame Baah-Nuakoh, General Manager, Sustainability and Stakeholder Relations at the Ghana National Petroleum Corporation and David Antwi Ofori, Director of Innovations at NEIP who is the Deputy Chair of the committee.
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