Famous actor and performer Zendaya showed up in Coca Cola’s smartwater’s new “Keeping it Smart” crusade, which celebrates the people who are unafraid to liberate themselves from the restrictions of show.
As a boss of artistry and originality, Zendaya has left an imprint spearheading better approaches to carry on with a more deliberate life.
Coca Cola is pleased to have Zendaya join their Smartwater family because of multiple factors. One, as a gobal icon and a cultural force, Zendaya doesn’t make due with what’s generally anticipated — and neither does smartwater.
Two, Zendaya won’t hesitate to be consistent or true to herself, which what makes her an ideal partner for the brans. As indicated by Matrona Filippou, the Global Category President, Hydration, Sports, Tea and Coffee of the Coca-Cola Company, they couldn’t be more excited to have Zendaya join the smartwater family and become the new face of the brand.
“Keeping it Smart” celebrates the people who keep it smart, whatever the decision, and characterize ‘savvy’ according to their very own preferences. This creative initiative was launched on June 21 in the United States across TV, audio, social media and streaming platforms, with additional markets to follow.
Together, smartwater and Zendaya are helping address the water crisis in countless communities across the world — beginning with the star’s old hometown of Oakland, California. — by partnering with the Global Water Challenge’s Women for Water stage zeroed in on assembling clean water access for each woman and her community.
“I’m proud to work with a brand that encourages those in pursuit of something smarter, and shares a vision for universal access to safe and clean water. Whether I’m on set, backstage or in between meetings, smartwater helps me stay hydrated and keep it smart.”
For next two years, smartwater will donate $200,000 in grants to the Global Water Challenge, beginning with a $100,000 for the local area water challenge. Financing will uphold a scope of activities including endeavors to further develop community water access, reestablish and protect water quality, build community climate resilience and promote economic empowerment opportunities through water.
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In the United States alone, 2.2 million individuals have no water at home and 44 million Americans are served by water systems with quality issues. Women for Water specifically supports women and girls, enabling them to spend more time in school, generate income and actively participate in their communities.
“Our organization doesn’t operate without the support of our purpose-driven partners, and we are grateful to have smartwater and Zendaya on board to help ensure communities in need have more access to clean water. With the community water challenge, we’ll specifically work to address community water access, improving and protecting water quality, and economic empowerment opportunities through water.” says Monica Ellis, CEO of Global Water Challenge
