Kevin Durant is anticipated to reap numerous benefits from his new investment in Paris Saint-Germain (PSG), both as a brand and as a businessman.
Particularly since winning the 2025 UEFA Champions League, PSG has become one of the most well-known football brands worldwide.
The NBA star now has international exposure thanks to this connection, particularly in Europe, Africa, and the Middle East, where PSG has substantial fan bases.
It will assist Durant in reaching a wider audience outside of the United States with his media endeavors and Boardroom brand.
Durant is making an investment in a team that has a high-profile roster, international revenue streams, and increasing commercial value.
Stars like Kylian Mbappé and PSG’s support from Qatar have increased the club’s worth. Durant is so investing in a growing asset with strong long-term potential.
In order to participate in the NBA’s upcoming European league, the French squad intends to form a basketball team. Durant’s basketball ties and expertise are invaluable.
Setting up and promoting this squad, which has the potential to be one of the most fascinating franchises in Europe, is probably something Durant will be heavily involved in.
This positions Durant as a pioneer in NBA-to-Europe basketball expansion.
Durant’s company, Boardroom, creates sports content, media, and business insights. Partnering with PSG opens doors for:
Co-branded documentaries or series
Exclusive athlete access & storytelling
Global youth sports programs or content platforms
Like LeBron James (stakeholder in Liverpool FC), Durant is also building his legacy as a global sports investor.
He is aligning with high-value, internationally iconic properties to secure his post-retirement career in sports, business, and culture.
PSG’s brand and valuation continue to grow. As a shareholder, Durant stands to gain from:
Club performance
Champions League prize money
Sponsorships
Merchandising
Event-based revenues
Durant isn’t just buying into a football club — he’s entering the global sports ownership elite and positioning himself as a multisport mogul, not unlike Michael Jordan or LeBron James.
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