
Ghanaian rapper Eno Barony has been appointed as the brand ambassador for Premium Oleander (Orlande) in collaboration with Verbelle Limited.
Wearing clothing created from the fabric is only one aspect of her work as a brand ambassador for the fabric manufacturer. It involves reaching target audiences with the brand’s identity, values, and product line in ways that increase sales, trust, and awareness.
She posted the following on social media to share the news:
“I’m super proud and excited to represent Verbelle Limited & Premium Olande Fabrics right here in Ghana”
Often manufactured by luxury fabric manufacturers (Beaumont Textiles, Swavelle Mill Creek, Sanderson, Schumacher), Premium Oleander Fabrics is a textile brand that specializes in fine, opulent fabrics that are frequently used in fashion, upholstery, and interior design.
Traditional wax prints (Woodin, GTP, Printex) are more popular in Ghana’s textile market than floral oleander designs. There is not much evidence that a local company makes “oleander” floral textiles exclusively. These kinds of materials are typically imported for home décor.
Although the material is not normally produced in Ghana, it is nevertheless available through Accra import channels and interior stores.
Sarkodie Is An Intelligent And An Epic Rapper— Kwame Adinkra
Eno Barony will now serve as the face of the fabric company at events, debuts, expos, and in advertising. She will wear or display the fabric creations in photo sessions, advertisements, and social media campaigns.
In addition to discussing the fabric line on social media sites like Facebook, Instagram, TikTok, and traditional media, she will assist in personalizing the brand to customers, making it more relatable.
Eno will need to persuade stylists, fashion designers, and tailors to embrace or recommend the fabric. Also, she is to help launch special collections, seasonal campaigns, or limited-edition collaborations.