Bentley Is Now Providing Interactive Vivid Solutions For Customers

Bentley have made further investments in its customer experiences by making new completely vivid, creative and carefully captivating experiences at their historic Crewe headquarters, which is launching this month of September 2023.

From 1 September 2023, this new adaption of the assembling base will give customers the opportunity to experience the organization’s new Personalised Customer Tour (PCT).

They’ll be permitted to make their own Bentley design legacy as well as partaking in a groundbreaking, carefully immersive, 3D lineage experience that will bring the tale of Bentley’s long and rich history to life.

This significant development is a further expansion of its milestone £2.5 billion investment in future product development and the Bentley ‘dream factory’ headquarters which employs over 4,000 people.

Bentley customers will be welcomed to Crewe by a dedicated host who will create a personalised factory tour to inspire and stimulate ideas for their final specification.

A new customer experience area in the Excellence Centre for Vehicle Finish will offer every opportunity to create a piece of custom art.

Design consultants will be on hand to offer advice on combinations and the final aesthetic that will make their dream car a reality, and customers will be invited to choose from a variety of the most recent paint finishes, sustainable hides, stitching designs, finest wood veneers, hoods, carpets, and seatbelt varieties.

The Sparkling Exterior Of Bentley Motors’ First Residential Building

Customers will be able to select their own veneers and learn how their automobile will be precisely book and mirror matched in the dedicated wood shop, which will feature more than nine sustainable wood finishes from around the world. Customized finishes, for example, stone, carbon fiber and machine turned aluminum are also advertised.

Caren Jochner, Global Head of Brand Experience at Bentley, said,

“The Home of Bentley is a benchmark in production operations and sustainable luxury mobility leadership. It is something to be experienced and celebrated. We have invested heavily to provide the service our clients expect and are now providing interactive immersive solutions that will enable each customer to learn and interact as well as creating a legacy and opportunity to invest in a piece of Bentley history.”

“Our customer experience centre, CW1 House, is a place where we can entertain our customers in an exclusive environment and they can enjoy being immersed in the Bentley brand. The skill and passion of our craftspeople who work with the finest materials is now supported by immersive digital innovations such as the 180-degree show in Lineage and our new Phygital Table creates opportunities for clients to customise their preferred factory tour using touch screen technology.”

By 2030, the Bentley factory, which is already carbon neutral, will be carbon positive under Beyond100. The product portfolio, Crewe campus, and greenfield facility have all been completely transformed as a result, with a focus on benchmark production operations and sustainable luxury mobility leadership.

Additionally, the UK factory will develop and produce the first-ever battery-powered electric Bentley.

The new Factory Tour celebrates its sustainability success at every part of the journey, showcasing not only dedication to ensuring materials are sourced ethically but also how solar power is harnessed, the environment is protected through planting on site and how Bentley is nourishing the future with its own family of Bentley Bees.