
Fidelity Bank Ghana has launched the “Sika Bumm Reloaded” promo—often referred to as “Sika Boom Reloaded”—aimed at encouraging a savings culture and rewarding loyal customers. The launch was announced in early August 2025, with media coverage dating it on August 5, 2025 .
Objectives & Duration
The campaign is designed to incentivize saving and financial prudence by rewarding customers as they grow their accounts. It is set to run for six months.
How It Works — Earning “Life Points”
Customers earn life points for doing any of the following:
- Deposits,
- Account-to-wallet transfers
- Mobile money transactions
- Bill payments, and more
Specifically, for every GHS 500 saved and maintained in an account, a customer earns 1 life point.
Prizes & Rewards
Points translate into entries for draws with prizes such as:
- Cash rewards
- Smartphones
- Data bundles
- Fuel coupons
- Shopping vouchers
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Fidelity Bank ensures transparency by selecting winners through regular draws and notifying winners via official SMS or phone calls—with advice to guard against fraud.
Social media posts also hint at cash prizes up to GHS 100,000, and monthly prize draws such as GHS 5,000 are mentioned .
Steps & Tips On How To Join:
- Participate by opening or maintaining a savings or current account and performing qualifying transactions.
- Accumulate life points—remember, 1 life point per GHS 500 saved.
- Watch out for winner notifications—Fidelity Bank warns to respond only to official communications.
- Maximize your chances by saving in multiples of GHS 500 and performing as many qualifying transactions as possible.