Microsoft and the English Premier League have launched a new collaboration that will integrate AI into the league’s website, app, and fantasy sports platform. Fans will have access to videos, articles, and statistics from the league’s inception in 1992 thanks to Microsoft AI. Microsoft is joining the league as a cloud computing partner as part of the collaboration.
Under the five-year contract, the English Premier League app will use Microsoft’s Copilot AI, giving fans access to over 300,000 articles, 9,000 videos, and statistics from the league’s inception in 1992.
Future versions of the technology will improve the digital Fantasy Premier League offers and convert audio and text into the user’s local tongue.
The agreement’s specifics were not revealed in the interim.
“This partnership will help us engage with fans in new ways — from personalized content to real-time match insights,” Richard Masters, English Premier League CEO, said in a news release.
The English Premier League is widely seen as the most prestigious soccer organization in the world and is the most-watched, airing matches in 189 countries and reaching 900 million homes globally, according to the league.
“By leveraging our secure cloud and AI technologies — including Azure AI Foundry Services with Azure OpenAI, Microsoft 365 Copilot, and Dynamics 365 — we will transform how football is experienced, delivered, and managed on and off the field,” Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a statement.
Following the expiration of an earlier agreement with Oracle, Microsoft is also joining the league as a cloud computing partner.
August 15 marks the start of the English Premier League season. Fans can watch the Premier League Summer Series, a competition of “friendly,” or exhibition, matches in the United States, from July 26 to August 3. Manchester United vs. West Ham United and Everton vs. AFC Bournemouth will be the first games played at MetLife Stadium, which is close to New York City.
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