Arta Finance Raises $92M With Strong Backing From Google Leadership

Many people have found it difficult to ground themselves as entrepreneurs. Caesar Sengupta, the CEO and co-founder of the fintech company Arta Finance, appears to have also faced this challenge.

“There is so much noise in the world,” Sengupta disclosed in a recent interview with CNBC. He went on to say that being able to separate the vital from the irrelevant is crucial since the entrepreneurial journey may be extremely unpredictable and entrepreneurs will be tempted in many different directions.

“I wish three years back, somebody had sat me down and said: ’Dude, like everything else [will] be fine. Just sit yourself down and meditate … know when to tune out,” he said.

The 49-year-old led significant programs like Google Pay and the company’s “Next Billion Users” effort during his roughly 15 years at Google before co-founding the fintech business in 2021.

Sengupta met his co-founders and some of his initial angel investors, including Google CEO Sundar Pichai, at that large software company.

Prominent investors Sequoia Capital India and Ribbit Capital support Arta Finance, raise approximately $92 million to far.

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In addition to losing all sense of work-life balance, danger also acquires a completely different meaning. There is less risk with a large organization. According to Sengupta, “you are just much more fragile—” in a company.

“If you ask any entrepreneur who’s been in a large company, it’s a pretty scary leap late in your life. I would say there are days where you feel … 100%, and there are days where you’re like: ‘Oh my God, what did I just do?’ But I think that’s what I love about it,” he added.

“It is very simple to become totally engrossed in a startup atmosphere, to the detriment of yourself, your family, your health, and your mental health, but ultimately, it is about how [you] confront the ups and downs of life,” he continued.

According to him, this is why it is critical to look after your physical and emotional well-being. He makes an effort to set aside five to ten minutes each night to sit by himself and meditate.

He also uses exercise as a way to meditate.

“I realized [that] cycling, for me, is not just physical exercise, but it’s one of the only times where no one can reach me … So forcing myself to be on that thing for an hour or two just makes me meditate,” he said.