The United Bank for Africa (UBA) has announced the next edition of its flagship UBA Business Series, themed “Content That Converts.” The upcoming session aims to equip entrepreneurs, digital marketers, and business leaders with actionable insights on how to create compelling online content that drives customer engagement and fuels business growth.
Over the years, the UBA Business Series has established itself as one of the leading knowledge-sharing platforms for entrepreneurs across Africa. The initiative provides business owners with the tools, mentorship, and strategies needed to scale their operations in an increasingly digital and competitive market.
The latest edition, “Content That Converts,” reflects UBA’s deep understanding of how storytelling and digital marketing have become vital in today’s business ecosystem. With the digital space constantly evolving, many small and medium enterprises (SMEs) struggle to connect their content strategies to tangible business results — a gap this session seeks to address.
According to UBA, the upcoming series will feature industry experts who will break down how to craft effective content that doesn’t just attract views but inspires action — whether it’s customer sign-ups, sales, or brand loyalty. Topics will include brand storytelling, leveraging social media trends, optimizing digital campaigns, and understanding analytics to measure content success.
Participants will also learn how to align their content with audience behavior, ensuring that every post, video, or campaign drives measurable value.
The Business Series is part of the bank’s broader mission to empower African entrepreneurs with knowledge beyond finance.
“UBA is not just a financial institution; we are partners in business growth. Through the Business Series, we are equipping entrepreneurs with the insights and digital tools they need to thrive in the modern economy,” a spokesperson for UBA said.
Since its inception, the UBA Business Series has hosted numerous high-profile business leaders, innovators, and thought leaders who have shared practical advice with thousands of entrepreneurs across Africa. Past sessions have covered topics such as financial planning, brand management, e-commerce, and leadership.
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The “Content That Converts” edition reinforces UBA’s ongoing efforts to promote digital literacy and entrepreneurship across the continent. As African businesses continue to adopt online models and compete in global markets, UBA’s focus on education and empowerment remains a key driver of sustainable growth.
The bank has encouraged business owners, startups, and aspiring entrepreneurs to register for the upcoming edition, which will be streamed live on UBA’s official social media platforms.
The event comes off on November 6, 2025 at 11:00 AM (WAT).
Participants can register here:
https://on.ubagroup.com/bsq3FB
